Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration.
- The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.
- Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages.
- They use typography, visual arts and page layout techniques to create visual compositions.
- Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.
Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colours, packaging and text as part of branding (see also advertising). Branding has increasingly become important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.
Graphic design is applied in the entertainment industry in decoration, scenery and visual storytelling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking programs and props on stage. This could also include artwork used for T-shirts and other items screen printed for sale.
Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.
CAREER OPTIONS AFTER GRAPHICS DESIGNING
Creative services manager
The main role of the creative services manager is to act as a liaison between senior management and the creative department within an organization.
Email marketing designer
These professionals are tasked with designing and executing engaging email communications and promotions for an organization.
These specialists create interactive online content, including advertisements, games and other rich media applications.
Information architects help clients define content strategy and design features for websites. In an effort to improve website design and user experience, they specialize in analyzing the needs of a prospective audience.
The people operating under this job title design content and functionality specifically for mobile platforms, including Android, Blackberry, HTML5 and iOS.
Presentation specialists produce and deliver visual presentations for internal and external clients.
User experience (UX) designer
UX designers’ primary purpose is to create satisfying or captivating experiences for an audience based on user research and workflow analysis.
User interface (UI) designer
UI designers build the application interfaces that connect users to back-end processes and data. They enable users to quickly accomplish their goals by providing code that meets usability and accessibility standards.